Automotive apparel for people who get it.
Negative Equity Co. was built for the people who live dealership life — salespeople, finance managers, service departments, gearheads, and customers who have made at least one financially questionable automotive decision.
We make apparel inspired by the phrases, jokes, bad decisions, long loan terms, test drives, credit applications, and everyday chaos that only car people truly understand.
Our goal is simple: premium automotive apparel that actually feels like it came from the dealership world instead of a generic souvenir rack.
CARS • TRUCKS • PEOPLE • BAD DECISIONS
EST. $10,000 AGO